15 years of leadership and execution in digital product design.

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Rogue Fitness Branded House Exercise

As we expanded our offerings into new verticals, we tried to organize around our brand architecture. Rather than being a House of Brands, we decided the most obvious option was to go with the Branded House strategy. With a branded house strategy, the firm is the brand. Any sub-brands do not detract from the main brand. This builds a very strong brand; both easily recognizable and memorable.